World Sight Day 2021


In commemoration of ZEISS’ 175th Anniversary, we ran exciting activities throughout November so as to raise awareness about ZEISS’ heritage and the SmartLife portfolio.


We kicked off the celebrations on World Sight Day by sending out gift bags to eye care practitioners, opticians and eyewear specialists.


Apart from branded merchandise, an informative booklet and wonderfully designed letters, the gift bags also included an instruction sheet which enabled recipients to participate in an online, interactive quiz. The latter put the participants’ knowledge on ZEISS to the test and winners and runners-ups were gifted a pair of Zeiss Binoculars & Eur250 vouchers respectively.

ZEISS’ 175th Anniversary was celebrated enthusiastically across other markets too and we wanted to extend the celebrations to Maltese ZEISS customers by offering a 30% discount and a ZEISS cleaning kit when purchasing Smart Life lenses throughout November.
The activities revolving around the 175th Anniversary helped to strengthen the brand’s relationship with business clients, specialized professionals and also employees but we decided to take it one step further by helping those in need.


Class Optical made a donation of €2 to The Malta Society of the Blind with each pair of Zeiss SmartLife Lenses dispensed, totalling €1200. SmartLife customers were also encouraged to give small monetary donations so as to support this NGO whose mission is to empower the blind and visually impaired.